Office of Bevan Eatts · v1 · 29 June 2026
Aged Care Content Plan
A small office can do one major push every six to eight weeks, plus reactive output off pre-built templates, plus a light evergreen drip. El's calendar has roughly 65 entries, nearly all marked HIGH. This plan keeps every one and tiers it, so effort lands where it counts: six anchors, a reactive system, an evergreen bank.
The year at a glance, Jul 2026 to Jun 2027
Scroll the timeline sideways →
Six moments, done excellently
Each gets the full treatment: planned campaign, op-ed, parliamentary statement, social series, event where relevant. Each has an ask with a real WA lever behind it.
The full year, tiered
Every entry from El's calendar, kept and assigned a tier. Filter by tier or by channel.
Reactive templates
Build the shell once. When a trigger fires, drop in the bracketed figures with the named source and send. House voice: sourced fact, no angry adjectives, the constituent is the subject, an honourable exit left open, no em-dashes.
Evergreen bank
Pre-written community posts. Batch them, then drop one into a quiet week about every fortnight. Warm, plain, local. Fill [LOCAL TOWN] and any bracketed figure before posting.